About us
We're a small, specialised team from the Czech Republic. We do Shopify and AI. We're a Shopify Plus Partner and proud of it.
And one more thing - even at the risk of disappointing you, you should know… no, we're not a big company. We're not an agency with dozens of employees, an open space and an account manager forwarding you emails from the team. If that's what you're looking for, you'll have to go elsewhere.
We pride ourselves on being a scalpel, not a steamroller. Always more brains than brawn. If you come to us knowing what you want, we'll deliver it fast and clean. If you don't know yet, we'll help you figure it out and build it.
Our motto: Making e-commerce simpler.
The team
David
Design, business development
The one who gets projects started and keeps aethero's momentum going. David's strength is synthesis - he connects what's happening in the market, what makes sense from a design perspective, and what works for the client, then turns all of that, together with experience, into a direction for their business. He's at home in design, in Shopify, and in AI. When you call us, he's the one who picks up.
Bára
Coding, UX/UI, Project Management
“Making sure everything makes sense” probably best describes what Bára does. She's one of those rare, perpetually moving beings who can bend time and space. How else she manages all that work and a family with a constant smile, we simply can't explain!
Tom
Design
He's in charge of graphics, video, 3D, motion design and all the “prettifying” of the products we make for clients. Tom is on the Path - streams about healthy living, practices HEMA, keeps bees, and is a total easy-going guy.
Petr
AI evangelist, process management, analytics
Co-owner of a successful e-shop and one of the few people we can safely call AI-first. We joke that he thinks in ones and zeros - even though he's not a programmer.
His company is our client, and he works with us at the same time. You can't get closer to real-world practice than that.
Petr focuses on process management, complex analytics and training. He knows an enormous amount about e-commerce and Shopify - all of it from practice.
Dominik
SEO, content strategy, search visibility
An SEO consultant who went through the biggest Czech SEO school - he led SEO and UX at H1.cz. Today he runs his own brand, Click Happens, and helps companies grow from organic search.
Dominik can set up an SEO strategy, support developers, or build a company its own in-house SEO team. He looks at websites and technology through a business lens, not checklists. And while the whole market argues about whether AI will kill SEO, he calmly works on being visible in both.
Daniel
Legal services
A smiling stickler. For Daniel, thoroughness is both a personality trait and a professional edge. He is a lawyer with years of e-commerce experience, and his work has one main outcome: the certainty that you have not forgotten anything.
Terms and conditions, returns, personal data - it all fits, so no inspection catches you off guard and you can sleep easy and sell. No box-ticking approach; he always looks for a solution that fits the specific business. When he is not watching every comma in a contract, he is climbing mountains or sprucing up his "country estate".
Honza
Design
If you picture a designer who does not say much and lets the work speak for itself, you get exactly Honza. He is proof that even something others would wave off can be thought through and turned into a small design miracle.
He has been through corporates and the biggest Czech advertising agencies, worked for Manu, so he knows marketing from every angle. He is at his best with clients who know what they want and are looking for someone to take it up a level. He loves dogs, rides a skateboard, and his fitness gives away a passionate cyclist.
Our principles
Launching your store is the beginning, not the end
You don't launch a store, you run it: measurement, iteration, support, growth. That's why clients stay with us for years.
No surprises
With us you know what's being done, why, and what it costs - continuously, not on the invoice.
Step by step to the finish line
We do Shopify every day, which is why we know more about it than others. It's not magic - just a few years of work, searching and trying again and again.
AI is our tool, it does not replace craft
We automate absolutely everything a machine does better, so more brainpower is left for strategy, design, communication and content. A human always makes the call.
What we do,
- long-term client relationships
- Shopify from brand to custom apps
- proper craft: speed, accessibility, design, logic
- our own apps in the Shopify App Store - and in your store
- honey - really, Tom does keep bees
and what we don't
- billable hours - we don't sell time anymore, we sell results. How long it took is our problem
- projects we don't believe in ourselves
- promises we can't keep
- meetings that aren't needed - time is the most precious
- weekend work - we're with our families
